Retail News: Sears names new apparel brand 'Covington'
April 22, 2002 04:11 PM ET

CHICAGO, April 22 (Reuters) - Sears, Roebuck and Co. said on Monday its new private-label brand of conservatively styled casual clothing will be called Covington and will replace eight other proprietary lines including Crossroads, Fieldmaster and Trader Bay.
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