Technology Trends: The Beige Box Fades to Black
April 18, 2002

By STEVE LOHR

The beige-box personal computer, the drab diehard of modern industrial design, became a visual standard without a lot of deep thought in 1981, when I.B.M. introduced its PC. It was functional, neutral, almost non-design, says Lee Green, the company's current director of design. Yet beige box it was, and bland proliferated for two decades, long after "it was obvious they were beyond boring," Mr. Green said.
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