Retail News:
What's in a name? Lots, if you're a retailer
By MARINA STRAUSS
Friday, May 17, 2002

Mossimo is a hot fashion brand south of the border and, surprisingly, it's available only at a discount chain called Target.

But Target isn't just any discount chain. It's one that has become so stylish that regulars refer to it as "Tar-zhay," pronouncing it with a French accent to give it the flair it has earned.
Digg this Save to Del.icio.us submit to reddit Add to Technorati favorites! Share on Facebook

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)