Retail News:Amazon II: Will This Smile Last?
By LESLIE KAUFMAN

Jeff Bezos is feeling a tad cocky lately. That might seem like a dog-bites-man observation for the founder of Amazon.com, a man so obsessed with brain power that he started a science-and-literature summer school for children after his freshman year at Princeton and once hired only college graduates to staff the customer-service phone lines at his company.
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