Trends: "One of the greatest assets of beef has been its popularity as steak, but we need to merchandise the rest of the animal" - Wythe Willey, President, National Cattlemen's Beef Association
Chicago kitchen is changing the look of beef
May 15, 2002
By Bob Burgdorfer

CHICAGO, May 15 (Reuters) - Beef may be what's for dinner, according to the popular TV ad, but in the future it may be for breakfast, lunch and snacks too.
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