Here's a question I received from a website visitor recently: "How do I attract the customer into a middle market discount store without having to sacrifice appearance?"
The type of products being sold are not mentioned so it is hard to get into specifics, but here are a few general tips.
How to keep a discount store from looking bargain basement:
- know your target market and their needs
- make sure the store is well lit
- keep merchandising and displays very tidy
- use quality fixtures, even if they have an industrial look - cheap tables with folding legs are a definite NO
- keep store clean and well maintained
- use professionally produced signage - not handwritten
- set aside some spaces in the store for attractive, themed displays of complimentary merchandise
- keep the shelves full without becoming crowded or messy. Customers need to be able to touch and move merchandise without knocking things over
- use adequate signage - clear pricing on shelves and merchandise, directional signage to designate departments or product families.
- don't clutter windows with unnecessary posters and signs.
- create an overall appearance that is organized, easy to shop, well stocked and affordable
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