Dynamic Displays

Retail Notes: Does your store offer something new and exciting each time your customer visits?

Your repeat customers are one of your best assets. Are you engaging them every time they enter your store?

Some shoppers will walk by your store several times, maybe on their daily way to work, before ever venturing inside the door. Do you have something to attract their attention each time they walk by?

If your store doesn't have something to new to offer customers on a regular basis, the impression they receive is that your store is stagnant and boring. It also encourages customers to put off a purchase of something they want 'until later', when they have more time, or it is more convenient. They assume that you will always have what they want available.

As a retailer, you can't afford to have stock just sitting on the shelves. Your business needs to be vibrant and dynamic. Of course, most independent retailers are not getting completely new stock every week. How do you keep your customer interested and offer them something different on a regular basis?

The answer is in your displays. Use your key display spaces to feature a small selection - 3 to 5 products - at a time. Maybe even just one strong item if you choose. Create an eye-catching display and change it weekly. Consider this your 'feature of the week' display. Make sure the display includes signage that will encourage sales.

Shoppers will be more attracted to a store that stimulates their interest with new displays of interesting merchandise.