It can be hard to look at your own store objectively and notice the same things that shoppers notice. As retail owners or managers, we become so familiar with our own store that it is hard to pick out things that we could improve in our displays, merchandising or maintenance. Customers might be getting an entirely different perception of your store than what you intend.
To try and see your store through different eyes, take photos of your store exterior and interior. Photos are a great way to see your store from a new perspective.
Photos can help you to see:
- fixtures that block traffic
- signage that cover up displays
- fixtures in need of repair
- displays and merchandising that are too cluttered
- displays that lack a focal point
- displays that need to be tidied
On the other hand, photos can also give you a sense of what is working in your store, They provide a record of what displays and merchandising has been successful or effective in the past.
Do you have photos and stories of either successful displays, or merchandising that could use improvement? If you send them to me we'll post them here!
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