A website visitor recently asked me for easy tips to increase retail sales:
- Don't block the entrance to your store with fixtures. Leave some 'breathing room' inside the door so that shoppers can pause and get their bearings inside the store.
- Improve directional or departmental signage to help shoppers find their way to what they need.
- Improve price signage and labelling. Make it easy for shoppers to find the price for each item. Add signage to shelves or top of fixtures that indicate the price range of items in the area. This also helps shoppers find what they are looking for quickly and easily.
- Add product information signage where appropriate. The more relevant information is available to the shopper, the more likely they are to buy.
- Remove unrelated posters and signs in your window and on your door. They distract the viewer by drawing attention from your store and product. If you want to support community events, create a small bulletin board in an unobtrusive spot.
- Encourage shoppers to get 'involved' with the merchandise. Shoppers want to touch fabrics to find out how soft they are, sample food, listen to music, try things out for themselves before they buy. Make every attempt to have the customer try your product.
