Retail Merchandising Blog

So, we've survived the busiest season of the year!

I hope your sales fulfilled your December dreams. Early news reports say that some retailers did well, others did not quite meet expectations. Here in Canada, polls a couple of weeks ago showed that most shoppers were in a confident mood and planned to spend more than last year.

Whether sales met expectations or not, we are coming up on a time of year that is important for all of us. Once the pace slows down in the new year, we have a chance to reflect. We can evaluate what went well, what we can improve, and make plans for the year ahead.

Share your experience of this holiday season and what you are planning for next year! Leave your comments below.

Next week, I'll be sending out an article on looking back, and looking ahead.

In the meantime, while you have been juggling holiday crowds, I have been working on a recording a new audio program. This program is based on a merchandising seminar I presented a couple of times this fall.

A sneak preview of the program is available now, as a free bonus until early January, with the purchase of Five Merchandising Mistakes Retailers Make.

Here's a synopsis of the new program:

Building Blocks of Merchandising - Audio Seminar

Are you struggling to come up with display ideas? Do you know what elements go into creating dynamic displays?

Merchandise displays are one of the most important tools a retailer has to use to bring customers inside the store. If you are not using this tool effectively, you are losing customers.

Learn the three building blocks of creating effective merchandising in this audio.

http://inspire.bc.ca/merchandising_products.htm

Remember, check it out before early January!

Don't forget to leave your comments below to let me know how the holiday season treated you!